![]() ![]() That means a big hit to Facebook’s bottom line. As long as there are over 1 billion monthly active users, there will always be new advertisers.īut if the users went away there would be nobody to advertise to, meaning no one would keep running ads. If you and I both stopped advertising on Facebook tomorrow it wouldn’t matter because another 2 advertisers will fill that gap pretty quickly. The first thing you need to realise is that Facebook’s users are more important than us as advertisers. If you understand Facebook’s intentions behind their rules it will help save you from most of your ad approval problems. We’ll start with a quick look at the mindset needed to create Facebook compliant ads on a consistent basis. Now let’s talk about how you can avoid that waiting by getting more of your ads approved. If your ad is still pending review after 24 hours, just be patient. The best way to avoid getting your ads rejected is to understand these policies well and stick to them. ![]() The ads team will review your ad against the Facebook Advertising Policies to make sure your ads are 100% compliant. The answer from Facebook is: “Typically most ads are reviewed within 24 hours, although in some cases it may take longer.” So how long should you expect to wait for your ad to get approved? That makes me think that they went straight to the queue for manual review rather than being auto-approved first. ![]() Some ads take up to 24 hours to get approved.That gives me the impression that it was automatically approved the first time, and someone manually reviewed my ad afterwards and rejected it. I’ve also seen my own ads get approved in under 10 minutes and then change to ‘rejected’ 24 hours later.I regularly see ads get approved in under 10 minutes.Here’s why I believe there’s some automation behind the process (algorithms scanning over ads and approving / rejecting them). Imaging how many individual ads are created each day by 2.5 million advertisers!Īssuming that there are only a few hundred people in the advertising team, that’s a tiny number of people to handle so many new ads each day.įacebook don’t publicly discuss how the approval works behind the scenes, but based on my experience and the experiences of others, I believe it’s a mix of automated processes and humans checking our ads. ![]() In their Q4 2015 earnings report, Facebook announced that they have over 2.5 million advertisers using the platform. The ad review process (how it works)īefore we get into what not to do with your ads, let’s take a quick look at how the Facebook ad approval process works.įirst, you need to realise that the size of the actual ads team at Facebook is extremely small compared to the number of advertisers they have using the platform. The goal is to help you get more ads approved and stay on Facebook’s good side.įirst, let’s talk about the Facebook ad review process. In this article you'll learn about some of the common causes for ad rejections that a lot of people aren’t aware of, and how to avoid them. Get rejected and you might be waiting another 24 hours. If you’ve ever had an ad rejected with a fairly vague reason as to why, you know it can be difficult to figure out exactly which part of your ad caused the problem.Įven worse, it can sometimes take longer than 24 hours to get the ad reviewed in the first place. It’s not the end of the world, but sometimes it can be confusing for those of us who are genuinely trying to do the right thing. Running Facebook ads means at some point you’ll have ads that are not approved for one reason or another. ![]()
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